As a prestigious department store in Japan, Hankyu Department Store continues to be beloved by a wide range of customers, particularly in the Kansai region. Since its founding in 1929, the company has provided carefully selected products and top-notch services in fashion, gourmet, interiors, and beauty, based on the philosophy that "our customers' joy is our joy." The 'HANKYU.MODE' project was launched with the aim of presenting a more creative and fashionable image. Roseau Pensant was responsible for the planning, production direction, and design of the 2024 Christmas gift feature page.

In the production, we appointed the illustrator, Yukiko Kata, who has a unique style, to express the "urban and playful worldview" of 'HANKYU.MODE'. By using her illustrations, which exude a sophisticated atmosphere even within the vibrancy of color, we were able to balance the fun of selecting Christmas gifts with the unique identity of 'HANKYU.MODE'.

The entire feature page is designed based on the concept of "enjoying the time spent selecting a gift from among many items." We adopted a filtering system that allows users to narrow down items by color and brand, making the gift selection process smooth and enjoyable. In the item introduction section, Christmas-themed objects are effectively arranged to create a sense of excitement for users visiting the page.

At the bottom of the page, we included three illustrations that depict the gift selection process as a story. The illustrations portray moments of pondering over various items, thinking about each other while choosing a gift, and finally selecting the present—expressing how feelings take shape. Through these visuals, we aimed to convey once again the joy and meaning that gift-giving brings.

https://web.hh-online.jp/fashion/special.html?fkey=hf_special_mode_christmas&area=onlinetop_recom2