BusinessMarketing Support Business | Advertising Agency

ServiceService Areas

• Media Planning & Buying
• Ad Operations and Optimization
• Ad Creative Production
• Digital Marketing Support
• Digital Media Support
• Mass Advertising Support
• Real Promotion Support

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Media Planning & Buying

Media Planning

Designing media strategies that utilize various advertising channels, from digital to real-world, including Web ads, SNS, TV, OOH, and events. Designing KGI/KPI and implementing optimal planning to achieve those goals.

Media Buying

Purchasing digital and offline media inventory. Defining implementation requirements, negotiating with stakeholders including media companies, and managing progress.

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Ad Operations and Optimization

Ad delivery setup, progress management, performance measurement, and optimization

Setting up ad delivery, managing progress, measuring performance, and optimizing campaigns. Handling ad delivery setup, progress management, and reporting across various advertising channels. Conducting cross-channel performance analysis and providing optimization recommendations.

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Ad Creative Production

Ad Creative Production

Design and production of creatives optimized for each channel and medium, including banners, videos, landing pages, campaign sites, SNS ad materials, and OOH advertising visuals.

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Digital Marketing Support

Content planning and production

Based on branding and marketing strategies, planning, designing, and producing content for owned media and social media to provide continuous touchpoints and deliver value.

MA and CRM design and operations

Designing segments based on customer attributes and behavioral history, as well as designing, implementing, and supporting one-to-one communications using email, LINE, and other channels.

Data Analysis & Access Analysis

Improvement proposals based on advertising effectiveness measurement and web behavior analysis using tools like Google Analytics. Support in KPI design and performance reporting setup.

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Digital Media Support

SNS account management (strategy, posts, analysis)

Role design on triple media (owned media, paid media, earned media), clarification of positioning, KPI design, account setup, post planning, operation, and moderation support.

SEO measures (Search Engine Optimization)

Design and implementation of SEO measures aimed at conversion, considering search intent, business appeal, and the compatibility with the website.

App and Web Customer Support

Design and operation of customer interaction flows, push notifications, chat strategies, and personalized suggestions to optimize the user experience on apps and websites.

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Mass Advertising Support

TV advertising (terrestrial, satellite, and cable TV)

Media planning, buying, progress management, creative production, placement, and performance measurement of TV commercials according to target, area, and timing.

OOH advertising (Transit advertising, Outdoor advertising)

Planning, coordination, production, and posting management of OOH media using stations, trains, taxis, outdoor screens, billboards, etc.

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Real Promotion Support

Event planning and management

Planning and design of events that provide brand experiences, including casting, creative production, and on-site operations and direction support.

In-store Promotion

Design and operation of in-store communication aimed at promoting purchases, such as POP displays, fixture arrangements, tastings, and demonstrations.

Sampling campaigns

Selection of distribution channels tailored to the target audience, along with planning and operational support for awareness and purchase promotion through product sampling experiences.